CHALLENGE/PROBLEM
Project Glimmer has a resonating mission and a strong impact for girls in need, but there is a lack of awareness around what makes them special.
KEY INSIGHT
Young leaders know the importance of bringing light to dark places, but are skeptical if their individual efforts can make a difference.
OPPORTUNITY
Empower young leaders by showcasing personal solutions provided by Project Glimmer, closing off any skepticism about individual and group impact, while aligning the inner pursuit of happiness with meaningful change.
STRATEGIC RECOMMENDATIONS
Redefine what it means to "define your shine", using this tagline as a pathway to help our audience see Project Glimmer as the non-profit organization that can help you bring "your light" to groups in need, promoting this through a revamp of Project Glimmer's promotional chaannels. (An updated PG lookbook, social rebrand, and manifesto)
